Overview

Online grocery delivery has become an essential service, and a good user experience is crucial for success. This project provides a detailed analysis of the user journeys on Blinkit and Instamart, focusing on their UI/UX designs. By identifying key differences and evaluating their strengths and weaknesses, this analysis offers insights into how each platform performs. Recommendations are provided to enhance user experience and streamline customer interactions, aiming to make these services more intuitive and user-friendly.

UI/UX Differences

Pre Sign Up

Instamart

• Users have the option to explore offers beforehand on iOS devices. However, this option isn’t available on the Android counterpart.

Blinkit

• Users can directly start using the app without signing up. They just need to pick the location manually in case Blinkit doesn’t deliver in their area.

Instamart

Blinkit

Comments

Blinkit is better here in my opinion as it lets you inside the app with no pressure to sign in.

Sign up

Instamart

Blinkit

Instamart

• In the case of unregistered devices users can sign in using their phone number. Users also need to add their name and email while signing up.

Blinkit

• In the case of unregistered devices users can sign in using their phone number. Users can also sign in using their existing Zomato account.

Comments

Blinkit demands less information from the user's side compared to Instamart.

Post Sign Up

Instamart

• After signing up the users have full access to Swiggy and Insatmart.

Blinkit

• After signing up users have full access to Blinkit. A pop-up appears regarding their paid subscription for free deliveries.

Instamart

Blinkit

Home Page

Instamart

Blinkit

Instamart

• Since Instamart is hosted on the Swiggy App itself the home page has banners of all the services hosted in the app.
• You need to go to Instamart section from the banner or the ribbon on the bottom.

Blinkit

• Since Blinkit is a standalone grocery app it directly leads you to the grocery page.

Comments

Getting to the grocery section is easier on Blinkit. However, Swiggy offers more functionality within the same application as there are no separate apps for food and grocery.